Corporate greeting cards are different than the usual personal cards you’d send to your friends and family. Corporate greeting cards, whether birthday cards, thank you cards, or holiday cards, must be a balance between being professional enough to be from your company, but personal enough to show you genuinely mean the gesture.
Charity Cards has put together a short list of do’s and don’ts for you to follow when you send corporate greeting cards.
Do Send Greeting Cards To Clients, Business Partners, and Employees
If you’re unsure who to send corporate greeting cards to, your safest bet is to send them to all of your clients, business partners, and of course, your employees. Each of these groups will appreciate your thoughtful gesture in different ways. Your clients will be impressed that you thought of them, your business partners will be touched by how you went the extra mile, and your employees will feel appreciated.
Do Ensure Names Are Spelled Correctly and Addresses Are Accurate
There’s not much more of an insult than receiving a card only to read your name spelled incorrectly. This will ruin a holiday card, and may also affect your relationship with the receiver. Before you send out your cards, make sure you check twice to avoid a preventable error.
You also want to make sure that your intended recipients receive the card, so ensure that you have the correct and appropriate address. For example, if you plan to send greeting cards to clients that you know solely from the office, have the card sent to their place of work, not their house.
Don’t Focus On Selling
Make your greeting cards exactly what they are – a greeting! Don’t use this opportunity to pitch a sale. Instead, take an advantage of making the card personal. It’s appropriate to include a business card, but refrain from sending offers and coupons in your card.
Do Be Personal
Although it is a corporate greeting card, you want it to be as appropriately personal as it can be. If your list is small enough, sign your cards. If your list is too big, Charity Cards has the ability print your signature at the end of each card to look as though you have personally signed it.
This little touch will make a difference, especially when it comes to corporate greeting cards, which can sometimes come off as being generic.
Do Brand Your Greeting Card
If possible, incorporate your logo and brand colours into your greeting cards without overselling. You want to avoid pushing your brand, but using similar colours to resonate your business with your card recipient’s helps pull your card together.
Take advantage of adding your logo to your cards. Each and every Charity Cards greeting card has the option to have your business’s logo incorporated into the card. Some cards offer the logo on the front fold, while most offer the logo on the inside fold.
Don’t Forget Important People
You’ll want to send your cards to your clients, business partners, and employees, but don’t forget about assistants, secretaries, receptionists, and administration. These positions do plenty of work and should be appreciated with a greeting card, as well. They are most likely the ones who will display your greeting cards for all to see, so you want to make sure you put just as much effort into their cards as you do others.
CharityCards.ca can help you write and send corporate greeting cards for all occasions. Whether you are sending a birthday card, thank you card, Christmas card, or holiday card, follow these do’s and don’ts from Charity Cards for smooth and effortless greeting cards. Browse all the greeting cards we have to offer!