Social media, email, advertising, regular mail… there are many ways to reach clients, but are they getting the messages you’re sending?
Staying in touch with clients is about more than a quick ‘how do you do’? It’s about letting them know, in a meaningful way, what their business means to you.
How Real Greeting Cards Cut Through The Noise
A real card is intentional and meaningful
When you send real greeting cards for clients, you send a lot more than a piece of paper in an envelope. The intention that comes through with the card is clear. There was an effort made that reflects the esteem you hold your customer in.
It takes time and effort to choose an appropriate card, handwrite the message inside and deliver it. A hand written and hand delivered card can hold so much more meaning for the recipient.
A real card cannot be ignored
An elegant envelope with a handwritten name and address is so compelling. Who could ignore that, if it was sitting even in a pile of other mail? Few people would set eyes on that and simply toss it into the recycling bin without opening it. Those same people would likely easily delete an e-card without opening it, either in indifference or actual concern that it could cause damage with a virus.
A real card can do so much good, beyond the recipient
The most beautiful cards will be impeccably decorated in a style that reflects both your intentions and will get your client’s attention.
One way is to send a greeting card that has Canadian artwork on it. They will discover artists that are well known—like Group of Seven member Lawren Harris—or they might be delighted by the work of an artist that they didn’t know of previously, but that they can now admire.
Greeting cards for clients that go beyond its exterior is even better.
Charitycards.ca supports Make-A-Wish, an organization that works tirelessly to help the wishes and dreams of children with life-threatening illnesses come true.
With every sale, a portion is donated to the organization, bringing joy and happiness to children who need it.