Social media, email, advertising, regular mail… there are many ways to reach clients, but are they getting the messages you’re sending?
Staying in touch with clients is about more than a quick ‘how do you do’? It’s about letting them know, in a meaningful way, what their business means to you.
While e-cards are often viewed as an easy and inexpensive alternative to traditional greeting cards, they come with some major downsides:
Downside #1: E-Cards are impersonal. There is little to no impact with a badly timed digital card. The recipient may glance at it, even laugh, if it’s humorous, but it leaves no lasting impression, and they certainly aren’t going to print it and place it on their desk!
Downside #2: An e-card may not arrive at the right time. The average business person receives over 100 emails a day. That’s the average! A business owner or CEO would likely receive much more.
An e-card sent to celebrate a moment, a business transaction or a holiday may not be seen until days and weeks have passed. That person may also have a gatekeeper, in the form of an assistant or a spam folder, who keeps e-cards and other non-essential communication off their radar screen.
The reality is that the very person you want to see your note may never lay eyes on it.
Downside #3: E-Cards are expensive! Not to send, obviously, but in terms of the time they waste for both the people sending and receiving them.
The recipient wastes productive time opening a card that fails to impress and the person sending must input the information correctly to even hope that the card will reach its destination.
That’s a lot of effort for a card that will have little to no impact. “According to Carleton University, researchers, people now spend one-third of their time at the office – and half of the time they work at home – reading and answering emails. And 30% of that time, the emails are neither urgent nor important.” (Source)
Life is hard enough; Let’s not contribute to that overload, or risk your client feeling like they must work to receive your greetings.
Downside #4: E-Cards are dangerous. Your CFO may think that sending a free e-card is a great idea, until they consider the cost of lost business due to having inadvertently sent a virus to your best clients. Yikes. Compare this risk to that happy feeling of opening a real paper envelope hand-delivered to your desk…
How Real Greeting Cards Cut Through The Noise
A real card is intentional and meaningful
When you send real greeting cards for clients, you send a lot more than a piece of paper in an envelope. The intention that comes through with the card is clear. There was an effort made that reflects the esteem you hold your customer in.
It takes time and effort to choose an appropriate card, handwrite the message inside and deliver it. A hand written and hand delivered card can hold so much more meaning for the recipient.
A real card cannot be ignored
An elegant envelope with a handwritten name and address is so compelling. Who could ignore that, if it was sitting even in a pile of other mail? Few people would set eyes on that and simply toss it into the recycling bin without opening it. Those same people would likely easily delete an e-card without opening it, either in indifference or actual concern that it could cause damage with a virus.
A real card can do so much good, beyond the recipient
The most beautiful cards will be impeccably decorated in a style that reflects both your intentions and will get your client’s attention.
One way is to send a greeting card that has Canadian artwork on it. They will discover artists that are well known—like Group of Seven member Lawren Harris—or they might be delighted by the work of an artist that they didn’t know of previously, but that they can now admire.
Greeting cards for clients that go beyond its exterior is even better.
Charitycards.ca support the Children’s Wish Foundation, an organization that works tirelessly to help the wishes and dreams of children with life-threatening illnesses come true.
With every sale, a portion is donated to the organization, bringing joy and happiness to children who need it.