Do Your Corporate Cards Reflect Your Corporate Image?December 2, 2015 1:00 pm
It’s almost time for ordering cards in bulk to deliver your company’s annual holiday message to customers, suppliers and employees! Every year you agonize over the design of your holiday cards. You want them to be appreciated and enhance your corporate image. It’s not just the sentiment you write inside your card that counts. Design features and the paper you choose can send an unwritten message. Are you already worried about how you’re going to make your corporate cards stand out this year?
Try these 5 simple tips to fill your holiday cards with that special feeling and ensure they reflect a positive corporate image.
1. Customize Your Holiday Cards
When you want to build strong connections with your clients, it’s important to make them feel like part of the team. Your business relationships are not transactional – they’re personal! So when designing holiday cards for businesses, feed that growing relationship with a few custom touches:
- Personalize your message – address your client by name on the inside of the card.
- Scan and print your staff member’s signatures.
- Ask your staff members to choose an emoji that represents their personality, like a star or smiley face, and print it beside their signatures.
- Use a variety of colours for different staff members’ signatures and emojis.
Let your customers know they’re highly valued by a fun and innovative group of professionals.
2. Add Your Company Logo to Your Corporate Cards
Your company logo is an important part of your corporate identity and should be included in all communications with your clients. Designing your corporate holiday cards is an opportunity to solidify your relationships, while strengthening brand recognition. Make sure to use a high quality image of your logo (at least 300 dpi) to enhance your brand.
3. Print Your Company Name on the Back of the Envelope
Go professional all the way. Include your company name and address on the back of the envelopes for your holiday cards. Your customers should know where you are and how to reach you. It’s a small and easy step to take, but so many companies miss this simple element of design that can heighten their business image.
4. Stand Out with Social Responsibility
Corporate social responsibility is becoming a necessity for business for the management of customer relationships. Companies that give back to their communities improve the public perception of their business. The Children’s Wish logo is included on all holiday cards from charitycards.ca, helping you create a corporate image that resonates with your customers’ own values. When ordering cards in bulk, simply having that logo visible wordlessly demonstrates that your company supports charity, and make your customers proud to buy your products and services.
5. Hop on the Environmentally Friendly Bandwagon
Have companies in your industry already switched to electronic holiday cards for businesses? Isn’t it funny how the tables have turned? Now you can stand out just by doing the opposite! Insist that your customers still receive an actual card and set your business apart from competitors who have gone digital. Besides who doesn’t love that feeling of getting and opening a card? Why eliminate that little piece of holiday magic and anticipation?
Don’t forget to use environmentally responsible papers in your corporate card selection, such as a stock that is 100% post consumer waste and Forestry Stewardship Council (FSC) certified.
Find the perfect corporate cards this holiday season at charitycards.ca. If your company is ordering cards in bulk, put your buying power to work and help grant a wish to a child with a life-threatening illness. Twenty per cent of the proceeds from your order will go toward making children’s wishes come true. Order your holiday cards online from charitycards.ca this season, and purchase one of the best gifts you can give.